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Sustainable enterprise : Lafarge
Exposé - Anglais - 5 pages - Format Microsoft Word
Lafarge, a French world leading company in building materials, is very implicated in the sustainable development. Thanks to that kind of development, the company hopes to reduce its costs, to improve the added value of its products, to discover new markets, and to improve its reputation and its image. The actions of the company are mainly: partnerships with environmental or humanitarian organizations, research and development to obtain more efficient and less pollutant products and agreements with states and local authorities. Lafarge is in a sector facing a big growth, in theory, every people on earth could be interested in its products: building materials. A business at the bottom of the pyramid approach is a real opportunity for the company, and should be an important way of development in the future.
Plan du document :
1. The company
2. Why Lafarge is so much implicated in the sustainable development?
3. The best actions taken by the company
4. Possibilities for a bottom of the pyramid strategy approach for Lafarge
5. Weaknesses of Lafarge in that area
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