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Sony Case Study
Dissertation - Management - 9 pages - Format PDF
First of all, to identify the critical factors in Sony’s development, we have to study Sony’s environment at its beginning : we will therefore conduct a brief PESTEL analysis.
Politically, Japan lost the second world war and is then a completely damaged country. Economically, it faced a dislocated economy with a very weak currency (Japanese Yen). Socio-culturally, Japan is an isolated and closed country (not ethnically heterogeneous, little contact with foreigners, difficult language...). Technologically, the replacement of electronic valves with smaller transistors represent a major opportunity. (...)
Plan du document :
1. Brief ly identify the factors that enabled Sony to grow in 50 years from its humble origins to a 6 .7 trillion yen transnational in 2000
2. Out line and evaluate S ony’s strategic position at the start of year 2002. What strategic changes (if any) would you recommend toSony’s management ?
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