|
Etude d'implantation de Nicolas en Allemagne
Dissertation - Marketing - 19 pages - Format PDF
NICOLAS is a French wine store created in 1822. Since, NICOLAS's fame do not stop growing. Today, NICOLAS is composed of 427 stores and try to establish its shop in Europe for some years. Indeed, today, it exists 34 stores in Europe (Poland, Belgium and England).
The Germans market seems to be an uncontournable stage for the expansion of the chains store in Europe inasmuch as German people are more and more consumers of wine.
After a presentation of the company and of the wine german market, we will study the different main line which will allow the establishment of Nicolas in Germany.
Plan du document :
1. Company presentat ion
2. Market Analysis
3. Introduction in Germany
|
RSS